Building Your Trustworthy AI Practice
Own the Ecosystem: How Data, Culture & AI Make You the Go-To Microsoft Partner
Presentation Summary
This session challenges Microsoft partners to move beyond the quick-win sales cycle and claim a leadership role in their customers’ long-term strategy. You’ll see how data-driven insight, a people-first culture, and the smart application of Copilot-class AI combine to create stickier relationships and bigger project pipelines. Real-world stories - from “we just sell licences” to “we set the roadmap” - illustrate the mindset shifts required. By the end, you’ll know the questions to ask, the metrics to track, and the moves to make so clients view you not as a vendor, but as their indispensable strategic ally.
Presentation
Ana Welch
