This rapid-fire talk explains why true Microsoft partners must command the whole cloud estate, not just resell licences. It hands you five “must-play cards” -Dataverse data-orchestration, OneLake/Fabric consolidation, Purview governance, Azure AI Search indexing, and an AI-management layer like Centrue - to guide customers into an AI-first future. You’ll leave with concrete homework and a board-level narrative that elevates your practice from project vendor to trusted cloud strategist.